During our decade-long relationship, General Mills Box Tops for Education program has donated over $300 million dollars to U.S. schools. As digital agency of record, ideapark has been there at every step, bringing the program to life online and dreaming up new ways to engage families. From web and email to contests and promotional tools, we've steadily built the ease and interest of the program to keep customers clipping.

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Arguably the world's most respected bootmaker, Red Wing sells millions of pairs for every industry on every continent. Their secret? Putting themselves in the shoes of their hard-working clientele. ideapark extends this worker-first ethos to the digital realm: from a global procurement site built around your exact job and safety need, to email strategies that reward and celebrate real working men and women.

Stunt Puppy is for people who like their gear like their pets: smart, active and ready for anything. The dog-lovers at ideapark groomed the brand from Day 1: Product design, identity, packaging, events, and a web/social presence that speaks to the savvy urban owner. Wisely managed Facebook advertising and cross-industry partnerships have attracted new enthusiasts by the thousands. Thus a homegrown brand makes it big.

Unite people around shared interests and the sharing just grows from there. That's one insight from “Living With Dogs,” ideapark's experiment in digital relationship marketing launched in 2010. A Facebook hub for advice, conversation and funny pet pics, LWD's fanbase has teemed to 20,000 fans in six months. It's proof that social affinity groups are as powerful as any brand. Next up: How can one help the other?

Join My Village uplifts the lives of women and girls in Malawi. What makes the program unique is how you participate. Instead of asking for money, this corporate-funded campaign asks you only to pay attention to global poverty. By collecting and sharing tokens, you promote awareness of the problem as well as solutions. In its second year, ideapark's web and Facebook tools helped JMV followers make a $500,000 donation.